Nespresso launched the new Vertuo Next coffee machine that produces high-quality Nespresso coffee, even for a larger group of people. Drum designed an event for influencers with a great atmosphere and tasty coffee..
Nespresso: Vertuo Next launch event
Drum has been Nespresso’s PR and communications partner in Finland for several years now. Last autumn, Nespresso launched the new Vertuo Next coffee machine, which can also be used to make a whole carafe of high-quality Nespresso coffee.
We invited journalists and influencers to an inspiring morning event where the guests got to share a new kind of Nespresso experience together. Attention was paid to safe distances and the event was made even more exclusive by dividing it into two smaller events.
Secret Garden Magic Coffee Moment
The often empty stage on Espa was transformed into a magical garden for the occasion. Fairytale-like breakfast tables were set inside the glass walls. The venue was kept secret until the day before the event. The guest speaker of the event was wellness coach Petra Wettenranta, who led the discussion towards the theme of more meaningful mornings.
The coffee moment in the beautifully styled space inspired people to share the atmosphere in social media: the guests shared more than 100 Instagram stories from the event. To make coffee moments equally inspiring at home, the guests got to take home the new Nespresso Vertuo Next coffee machines.