New — 30.5.2022
Great win for Drum and Takeda at the Sabre Awards
Drumin ja Takedan innovatiivinen Miltä ADHD tuntuu? -kampanja palkittiin Lontoossa kansainvälisen Sabre Awards -kilpailun finaaligaalassa.
Drum and Takeda’s innovative “How does ADHD feel?” campaign was awarded in London at the final of the international Sabre Awards.
Drum and Takeda’s “How does ADHD feel?” campaign won in the Healthcare category. The winning work was done with us by Psyon Games, the designer of the ADHD game, Halla Tuotanto, producing the campaign video, and Virta UM, responsible for media relations.nnut Virta UM.
The multi-channel campaign, which has raised awareness of ADHD among adults, has received praise from many sources and has also won the Pharmaceutical Information Act of the Year 2021 award.
In total, more than 2000 entries from across Europe took part in the Sabre Awards EMEA. Drum had a record five entries in five different categories in the final of the international competition. In addition to the award-winning Takeda, Drum’s communications work with Fazer, Luodo, Tehy and TOMRA also made it to the final.
The SABRE Awards EMEA is an international competition that annually rewards the best communication campaigns from Europe, Africa and the Middle East. The competition evaluates, among other things, the strategic planning, creativity, courage and results of the campaigns.
Read more
2022 SABRE Awards EMEA Winners
Stay tuned!
Subscribe to Drum's newsletter and
be among the first to receive the news.
