Our approach to branding is societal.
Branding is the process of giving meaning to an organization, product or service. It includes, for example, definition, articulation and visualization.
A brand is about identity – what something is and why it exists. Clarifying or repositioning your brand is an excellent starting point for effective communication. At its best, it encapsulates an essence around which the whole concept of communication can be built.
Drum’s approach to branding is societal: what is the quality of your brand that resonates in the world around you? Brand work also has very practical goals. From the very beginning, it is good to find effective ways in which the brand communicates about itself.
Branding often involves renewing the visual look. In the renewal, too, it is important that the content and the form speak the same language. Things are often what they seem.
If you want to be interesting to people, you should also look and sound interesting.
Would you like to learn more?
Mikko Koivulehto
Concep Designer, Partner
+358 40 555 1313
mikko.koivulehto@drum.fi
Our work
- Brand
Drum renewed the look of the Ministry of Agriculture and Forestry
- Brand
Drum designed a new, bold and fresh look for the Deaconess Foundation
Our other services
Consultation and training
How could we help you and your company with communication?
Marketing and communications
In addition to the latest digital skills, we also need the ability to evoke emotions.
Content and production
We implement content marketing from the creative idea to production, distribution and measuring of results.
