RINNEKODIT — Brand

The new look of Rinnekodit refreshes the sector of healthcare and social services and puts active customers at the centre

The Deaconess Foundation’s healthcare and social welfare operations merged on 1.2.2023 to a new brand, Rinnekodit, and Drum implemented the visual identity of the brand renewal with numerous executions. As part of the rebranding, Drum designed new brand images.

Providing healthcare and social welfare services to a wide range of customers

Rinnekodit provides a wide range of services for the elderly, disabled, people with different disabilities, people with substance use disorder, homeless, children and young people, and other people with special needs.

Customers are at the heart of the service as active agents, and the new look was particularly intended to highlight them in an inspiring way.

A fresh look and bold colours

The visual identity reflects the values shared with the Deaconess Foundation, its long history and the fact that it operates according to the principles of a social enterprise.

Bold colours were chosen for the new brand to reflect the slogans of Rinnekodit and the parent organisation Deaconess Foundation: “On all Pathways of Life” and “Warm-heartedly”. The slogans appear both in the logo and on the wider wallpaper, as well as in separate, detached elements.

A big list of implementations

Based on the new look, Drum designed Rinnekodit a long list of different implementations for communication and marketing. In addition, Drum designed solutions for offices, wearable needs and office use.